Internet printing is the latest trend on the market and it is not surprising that users - more modern - are eager to use such printers. The advantages of this solution are certainly clear and predetermined conditions of printing, checking the files by the script and the speed of implementation.
Like every innovation, it also has its drawbacks - we can not check the printout but it is sent to us, which limits the possibilities of complaint. Sometimes software errors occur. However, the worst drawback is the lack of individuality in such online orders, and this is something that is valued by not one regular customer.
The printing era has been pretty good since Gutenberg. First, important things were printed like books. But these are REALLY important, not some literature for the mob. Well, because the mob was quite illiterate at the time. Then also such fiction was printed, meaning for the reading of the book. Well, since the last 50 years (even hundreds of them), it's all about printing - books, leaflets, business cards, even shirts, mugs, pens ... Well, really everything. Because you need to build brand awareness at the customer, i.e. printing and marketing is an inseparable couple. Because you can print everything on your T-shirt and have it originally. Well, who would prohibit the rich?
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Powrót do pełnej wersji: Wireless printer buy